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The ∺bout page is also a great place to let your brand voice shine. Related: How To Write A Welcome Email That Sells Incorporate your personality and voice Don’t you feel like you intimately know and understand this store owner after reading this?īoth are excellent examples of well-told stories. This ∺bout page tells the story of how her business has evolved over time and how it ties in with the shop owner’s life and personal journey. The ∺bout Us page for SheaKardel Designs shows this executed well: Write like you speak naturally and use simple, common words. They don’t improve the quality of your story and can often lead to ambiguity that makes you look out of touch with your audience. While jargon or business lingo might be familiar to you, they can alienate your visitors if their definitions are unknown. We want all of our partners to work with the same friendly face each time they bring us a new job. ∾ach and every print order we receive is carefully handled from start to finish by a single representative.
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Our goal is to provide personalized printing solutions to enterprise-level B2B consumers. Leave out the technical language or business lingo, too. Some research indicates that the average reader’s attention span only lasts about 15 seconds. Edit your story down to the most interesting and compelling elements, and make it as concise as possible. This doesn’t mean you need to write a novel, however. Storytelling helps add context to the goals and mission of your online store, and makes the copy here more enjoyable and interesting to read. It’s also a good idea to approach writing your ∺bout Us page from a storytelling perspective rather than using bullet points or a resume-style. Read also: How to Write a Good Return Policy for E-сommerce Stores Tell a story Instead, it’s completely focused on their goals, the animals they care for, and the hope of getting these furry friends new forever homes. The copy here is focused not on the accomplishments of the organization or even the people who started it. Animal Rescue, Inc. is a non-profit animal refuge - and they do a great job of using their ∺bout page to discuss their mission and the people they serve: Next, let’s look at a real-life example to see what this looks like in action. Remember to consider your audience when writing this page and to keep them in mind while you write copy that resonates with them (not you). Notice how the first one is all about the shop owner and his/her personal goals, while the second one focuses on delivering value to the customer. I launched this store to provide customers around the world with high quality, handmade jewelry that they cherish for life. I launched this store to fulfill my personal dream of selling my jewelry designs and becoming a leader in the industry. Instead of going on and on about yourself, relate your story back to the customers you serve. It’s one more opportunity for you to connect with a potential new customer and to build a sense of trust and respect with that person. Why take this approach? Because this isn’t a place for you to build up your ego and sing your own praises. It’s true that the ∺bout page is where you’ll talk about yourself and your personal journey to opening your ecommerce store–but that doesn’t mean you still can’t make this a customer-centric page. However, with the following tips, you can master the copy on this page without spending any extra money on outsourced help.
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Think of it as the place where you get to introduce yourself as the face behind the brand for the very first time.īecause the ∺bout Us page is so important, many shop owners feel the need to hire a professional copywriter to nail the words on this specific page - which can be expensive. The ∺bout Us section of your website is a place for your visitors to learn about who you are, what you do, and what made you launch your online store.īeyond being a place to educate and inform curious shoppers, it’s often the first step toward establishing a relationship with new customers. Related: How to Write Awesome Product Descriptions That Sell Why the About Us Section Matters Let’s start out by talking about why this page is so important. Today, I’m going to share my best tips for writing an ∺bout Us section (like a copywriter would) so you can transform the copy on this page all on your own. I spend my days writing copy that has a charming human element - and that drives sales for businesses in the SaaS and eCommerce industries.
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By day, I’m a professional copywriter and content strategist, and I’ve written for publications like Inc., Entrepreneur, and many more. Hi, I’m Kaleigh Moore, Founder of Lumen Ventures, LLC.